Texas LOVES Latin flavour!
I was very fortunate to work with Teasdale Foods to work on their new street taco sauce line "Zateca" for HEB stores, a Texas retailer.
HEB wanted to team up with Teasdale to bring their customers a "Texas" latin feel and flavour. To do so we looked to the streets of latin culture and found walls with handlettered promos.
After much collaboration and exploration,it was clear that using the aesthetic of local handpainter sign on the walls of latin street market buildings was the right direction.
